I recently sat down with Josh Lay for a long-form conversation that dug into the real, gritty parts of natural bodybuilding: why he stepped on stage, how he prepped, what kept him sane, and how he plans to build a long-term career without shortcuts. Josh is a 29-year-old WNBF pro who just closed out his first competitive season with a title at Rocktown Naturals. In this blog article, I break down everything we covered: training, nutrition, mindset, hormones, posing, and post-show strategy. Keep reading to learn about how you can apply these lessons, whether you want to compete or simply level up your physique and your life.
Josh told me he began lifting after college swimming because he "didn't want to get fat" once he stopped swimming. That practical decision turned into eight years of consistent training and eventually a desire to compete.
That combination, intrinsic motivation and timing, is exactly what it takes to step over the threshold from training to competing. For Josh, the push was more than vanity. It was about structure, routine, and a tough self-imposed hardship that forced daily focus. He and I talked about how that process strips away noise in your life and makes you far more efficient, both physically and mentally.
Josh ran four shows this year across four federations: NANBF, OCB, USBF, and WNBF. His season started around late June and ended at Rocktown Naturals in August. He said the goal from day one was to win; his coach and he set the expectation early that they were coming to take first place, not to see what would happen.
On stage, Josh weighed about 164 pounds at Rocktown, down from a peak bulk of about 184, so roughly a 20–25 pound swing from peak bulk to stage-ready. That's a reasonable, sustainable window compared to extreme cuts that leave lasting damage.
Josh kept things largely old-school: hit each muscle once a week, prioritize compound movement and hypertrophy, and lean on plate-loaded machines to limit joint stress while driving heavy loads. Typical set/rep schemes were 3–4 sets per exercise in the 10–20 rep range. He explained how he sometimes used lower-rep heavy sets (2–4 reps) at the end of a session to keep things fun and gauge max strength.
Two Training Principles Stood Out:
Josh didn't obsess over macro math; he trusted his coach. He gets meal plans, tracks fasted weights, and sends progress photos for weekly adjustments. That's a huge frame to learn from: delegation to a trusted coach removes mental load and allows you to focus on consistency.
Typical prep nutrition included five meals spaced across the day with carbs, protein, and fats distributed to support function and reduce inflammation. Josh mentioned strategically manipulating carbs around glute and posterior-chain definition, and that at times during prep, they leaned into low-carb phases to pull out detail.
He also told a story about the famous "post-show meal" myth: after his pro card, he had a massive Elvis-style sandwich and some fries, jumped five pounds that day, and then lost two pounds by the next day, showing how much of the immediate post-show bounce is water and inflammation.
If prep is a war, it's primarily fought in the mind. Josh described days when he was a "walking zombie" with brain fog and short tempers. He said the smallest disruptions, an unexpected meeting, a snag in his routine, can throw you off and feel catastrophic.
One of the best parts of our conversation was hearing how prep forces priority. Josh cut out the noise and learned what truly mattered to him. He highlighted that this self-imposed hardship produces long-term benefits: clarity about values, a stronger focus, and newfound efficiency in life.
Posing can make or break a competitor. Josh had a separate classic posing coach in addition to his prep coach. He recommended practicing poses daily to help build the conditioning necessary for long lineups.
Josh got baseline labs before prep. His total testosterone was in the mid-500s, a healthy baseline. He's thoughtful about long-term health and longevity. He talked about how some competitors try to push multiple contest cycles without adequate off-season recovery, which can permanently damage hormonal function. I echoed that sentiment: if you're natural, you must respect time and recovery.
We both agreed on the importance of long off-seasons between contests to rebuild metabolic rate and hormones. Josh plans a substantial off-season to add size and recover fully before his next push.
Reverse dieting is a delicate period. Josh described the surge in appetite after shows, your metabolism can be ravenous, and the temptation to "blow up" is real. He recommends a controlled, mindful reverse where you add calories progressively and treat the off-season like the engine that powers your next contest prep.
One key insight Josh shared: your prep quality reflects your off-season. If you stay messy and gain too much fat in the off-season, you make the next prep harder and longer. Reverse dieting responsibly is part of building a career and staying healthy long-term.
Josh chose to remain natural out of a mix of health, principle, and long-term thinking. He respects lifestyle-based approaches for improving hormone levels and believes in learning how to manage nutrition and recovery without leaning on drugs.
He said something I think every natural competitor should consider: longevity matters. You want to be competing, or at least living with vitality, well into your 50s and 60s. That means making trade-offs now to protect your body later.
Want to follow Josh's journey? He's on Instagram at JetsetJymJosh (that's gym with a J) and he's posting progress, posing work, and the honest day-to-day of a natural pro competitor.
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What you'll learn in the masterclass:
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Q: How long was Josh's prep, and how many shows did he do?
A: Josh did a season that spanned roughly 8–10 weeks per show cycle with some overlapping timing; total prep time was long and included multiple peak weeks. Across the year, he competed in four shows, including Rocktown Natural, where he took the overall in his division.
Q: Did Josh track macros himself?
A: No. Josh relied on his coach for daily meal plans and adjustments. He tracked fasted weight and sent photos to his coach for visual check-ins, then they adjusted food or macros accordingly.
Q: How did Josh structure his training and cardio?
A: He trained in the morning, fasted, and did cardio in the afternoon. Split-wise, he hit each muscle once weekly with 3–4 sets per exercise in the 10–20 rep range, occasionally including heavy low-rep work for strength and variety.
Q: How did he manage the emotional strain of prep?
A: By embracing routine and prioritizing what truly mattered. Josh cut out distractions, practiced stoicism at times, and relied on his coaching relationship for accountability and mental support.
Q: Is it safe to compete naturally long term?
A: It can be, if you respect off-seasons, monitor your health via labs, and give your body ample time to recover between contests. Josh and I both recommend long, productive off-seasons and conservative contest frequency.
Q: What's the most underrated part of contest prep?
A: Posing. You can be shredded and still lose because you didn't present your physique well. Daily posing practice and a reliable posing coach make a huge difference.
If you want to dive deeper, join my FREE Masterclass and learn the exact 7-Phase system I use to prepare competitors and everyday people for sustainable, impressive results!
Thanks for reading. If Josh's story inspired you, let it be a reminder that the path to your best body and your best life is built one disciplined day at a time.
Stay savage!