From Meat Sticks to Entrepreneurship with Trevor Gibbs

For this episode, I welcomed a good friend and creator of the best meat sticks on the market, Trevor Gibbs. We met at last year's Keto Con and discovered we have a ton in common. He sent me a sample of his meat sticks and I was hooked.  It was great to chat with him on the podcast and I know you'll enjoy this episode as well. 


What you'll hear:


  • Trevor's backstory and how we met (1:47)
  • Rebranding and market strategy (5:16)
  • Product development and quality assurance (11:28)
  • Challenges of food production (29:53)
  • The importance of hunting and the regenerative movement in the keto and low-carb space (30:11)
  • Preparing for fatherhood and the benefits and challenges of having children at different stages in life (41:27)
  • Excitement for the upcoming hunting season and planning for outdoor cookouts and events (46:52)
  • Business growth and marketing (56:53)
  • The importance of documenting your journey (59:30)
  • Our future collaborations and hunting trips (1:04:25)

Where to learn more:



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Written By

Robert Sikes

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