I recently sat down with Jeremy Ryan Slate, founder of Command Your Brand and a longtime student of history, to talk about why the Roman world still matters, how empires rise and fall, and what podcasters need to know to win attention today. Jeremy's a lively storyteller, a former powerlifter, raises chickens, and spends a lot of time digging into Roman propaganda, Augustus, Alexander the Great, and the early church. I learned a ton, and I want to share the key ideas that stuck with me.
Jeremy reminded me of one line that sums it up:
"History doesn't repeat, but it does rhyme."
That means patterns pop up again. Money problems, military shifts, political violence, and cultural changes. Rome gives us a long sample of how complex societies react when stress grows. Studying Rome helps us spot warning signs in our own world so we can make better choices now.
Jeremy breaks Rome into three clear phases:
From the Republic's civil wars to the Empire's inflation and assassination cycles, Jeremy sees patterns that echo today: widening class divides, leaders backed by private armies or powerful interests, and the slow corrosion of public trust.
When pressed for the primary drivers, Jeremy distilled Edward Gibbon's long list into three practical causes:
Combine heavy military wages, big public grain subsidies, and climate shifts (like Nile river changes) and you get runaway costs and supply shocks. Sound familiar? Jeremy argues our monetary trends (big debt and fast money creation) are the modern analogs worth watching.
We also dug into Alexander. Jeremy walked me through how Alexander rose quickly from Macedonia, borrowed his image from Homeric heroes, and then slowly drank his own Kool-Aid. A few takeaways:
Jeremy traced how Christians moved from secretive sect to tolerated religion and then to imperial favor under Constantine. He highlights key points:
Jeremy runs a podcast booking agency and has been podcasting since 2014. He sees podcasting as one of the best ways to build authority because long-form conversations let listeners really know you. Two practical points he made:
Practical Takeaways I'm Using
Q: Why should a modern person care about Roman history?
A: Because many political and economic problems repeat in pattern. Rome offers long-term examples of how money, military, and politics interact.
Q: Did Rome fall for one reason?
A: No. It was a mix: money problems, border stress, political violence, and even climate or crop failures combined over time.
Q: Is podcasting a good way to grow a business today?
A: Yes, if you commit to consistent, honest long-form content. It builds trust and attracts attention in a crowded market.
Q: How should creators use AI?
A: Use it for drafting, editing, and efficiency, but always verify facts and keep your voice front and center.
Where To Go Next
Jeremy has resources with his Command Your Brand that teaches podcasters how to book shows and build influence. If you want to learn more about marketing your voice, that's a solid place to start.
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