The Work Podcast Episode 004

In this episode, Greg and I kick things off celebrating a clean bill of health from our annual inspection—our kitchen's dialed in and spotless, just how we like it. We also talk through switching to a full body training split during prep and why we think it's the best approach for maintaining muscle in a deficit.

We dive into the wild success of our latest Primal Fudge Keto Brick launch (y'all sold it out quick!), and share some behind-the-scenes thoughts on product quality, clean ingredients, and why we don't cut corners—ever.

We also get deep on some mindset stuff:
• Why self-imposed hardship is key
• Lessons from the 50-mile march
• Planning a bodybuilding retreat tied to a local competition
• Getting outside more, hiking, and making the most of this one life

We even threw in some updates on my folks sailing down the Mississippi, retreat ideas, and dialing back caffeine. It's a good one—appreciate y'all tuning in and supporting what we're building.