The Work Podcast Episode 37 - Competition, Retreat, and White Chocolate Peppermint
Happy Monday, y'all. Hard to believe we're already in the last month of 2025. It feels like I just blinked and now I'm gearing up for 2026. Time flies when you're building, growing, and pushing the boundaries every single day.
This week's episode is a full-speed update on everything happening behind the scenes β and right now, everything is hitting at once. It's chaotic, but honestly, it all makes sense. Every project on our plate matters, and none of them can be put on the back burner. We just need more bandwidth.
π Natural State Savages β We Have a Date
First big announcement:
Natural State Savages is officially set for September 19th, 2026, same venue, TheaterSquared in Fayetteville.
People have already been messaging, planning their 2026 season around it. We're going to run through last year's competitor, judge, and audience feedback with a fine-tooth comb, but overall the reviews were incredibly positive β so the foundation is solid.
Tanning is lined up, venue confirmed, still waiting on polygraph and photography confirmations, and we'll lock in the host hotel soon. Only drawback is that Lisa Lum's show lands the same weekend, so we may lose a judge or two β but rest assured, we will still have an A-team judging crew.
ποΈ Tough Mudder Retreat β Locked In
The retreat is officially happening the last weekend of February through March 1st.
I booked the Airbnb β and this place is unreal. Sleeps 21, sits on nearly 100 acres, has longhorns, horses, a pool, a huge kitchen, a billiards room, a mule you can drive around the ranchβ¦ It's a whole experience in itself.
Group Tough Mudder package is booked.
Food is covered.
Gym access close by.
BBQ spot just down the road.
Price:
- $1500 general public
- $1000 for tribe members
We're not trying to profit off retreats. The goal is simple: create meaningful experiences, build relationships, and give people memories that stick. By the time you factor in race fees, food, lodging, and the expert speaker, we're basically breaking even β and that's by design.
Landing page goes up this week, and Chip and I still need to film the promo video for it.
π« White Chocolate Peppermint Keto Brick Returns
Y'all have been asking⦠and it's back.
White Chocolate Peppermint launches Sunday, December 14th at noon CST.
This is my personal favorite flavor β the one I could eat every day. We tried making a tallow version to see if it could beat the cacao butter base, but when it comes to white chocolate, cacao butter just wins. We even blind-taste-tested it with the team, and cacao butter was the unanimous choice.
We made thousands last week, making thousands more this week. This batch is good.
π Dexa Scan & Bloodwork Updates
I hit a Dexa scan thanks to a crazy good Black Friday deal and came in around 13.1% body fat, with an A-plus score across the board. My weight's been hovering in the low 210s, calories around 2700β2800 on average, and lifts are steadily climbing β all signs are pointing in the right direction.
Bloodwork is coming soon, timed around my upcoming trip to Las Vegas to film the podcast with Dave Feldman. Might even run two panels β one now and one right before the interview.
I also tried out the ShapeScale heat-mapping scan, and let's just say the results were⦠entertaining. Chest and back both bigger, and apparently one other area too. We'll leave it at that.
π οΈ Software Rollout β Full Inventory Overhaul
We're rolling out the new software next week, and this week is total immersion mode. In order for the system to track inventory down to the gram, we have to count:
- Every single brick
- Every ingredient in cold and dry storage
- Every partial bag, container, and lot number
It's a massive job, but once everything is logged correctly, the entire workflow becomes far more automated and accurate. Once we're on the other side of it, it's going to save us countless hours.
π₯ Instagram AMA Video Launch
I've opened up a new AMA system via Instagram β you can submit questions through the link in my bio, and I'll respond with short video clips. Chip and I are batching a ton of these today so we can start rolling them out throughout the week.
π₯ Final Thoughts
This is exactly why we created The Work Podcast β to document the real-time grind. The mess, the momentum, the deadlines, the adaptations, the wins, and the chaos that comes with building something meaningful.
And don't forget:
White Chocolate Peppermint drops Sunday at noon. Get some.
Greg Mahler is also a lifetime natural bodybuilder, and can be followed on Instagram
Register For My FREE Masterclass: https://www.ketobodybuilding.com/registration-2
Get Keto Brick: https://www.ketobrick.com/
Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQ
Robert Sikes
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