RC Carter and his family continue the vision his father had in 1964,
when he moved his family from their ranch in Montana to start a
cattle ranch in Wyoming. He and his wife are leaders in redefining
regenerative and restorative food models, and raise their family in
the ranching ways.
(https://cartercountrymeats.com/pages/grassfedfamilytradition).
It was a pleasure having RC on the podcast and I can't wait to try
some of their products.
What
you'll learn in this episode:
RC's family history and the origins of the farm (2:29)
How the family came by the land initially (4:57)
Changing times with social media marketing (8:35)
Managing the business so that it doesn't get lumped into other
brands that don't focus as much on the quality of the meats
(11:22)
Low quality meat in the public school system (12:59)
PIvoting away from wholesale to direct-to-consumer sales (16:06)
What has worked well from a marketing standpoint in
direct-to-consumer sales (19:53)
Greenwashing and what that means (23:21)
Nutrient cycling (29:09)
High intensity, low time duration grazing vs. low intensity, high
time duration grazing (29:09)
Soil degradation (37:45)
A day in the life of a cattle rancher, cattle breeds (41:38)
Hiring workers and the type of employees the have on the ranch
(44:01)
The nutritional profile of their beef (46:58)
Phytonutrients (49:09)
Treating cattle with antibiotics and hormones (54:29)
Striving to provide the best possible product to consumers (58:02)
The shift he's seeing in other ranchers moving in the direction of
regenerative agriculture (1:02:39)
Organ meats (1:13:46)
Where
to learn more about RC Carter and their amazing beef: