From Exogenous Ketones to Newborn Babies With Michael Brandt
Robert Sikes
•
A computer scientist by trade, Michael Brandt took his engineering
mindset and applied it to the human body. He became a semi-pro
marathoner and began tracking all the various aspects of his training
in order to optimize his performance. Michael is an avid triathlete
and marathoner. Prior to starting his company, H.V.M.N., he received
his BS in Computer Science and Design at Stanford, was a Product
Manager at Google, and Adjunct Professor at the Academy of Art in San
Francisco. He has always been a leader, and lifelong student, of
designing products for new and emerging needs.
(https://hvmn.com/pages/team)
What
you'll learn in this episode:
Michael's background and the beginnings of ketone manufacturing
(2:05)
The formation of his company, Health Via Modern Nutrition (HVMN)
(4:56)
What are exogenous ketones and how they differ from ketone salts
(7:53)
The feel-good benefits of exogenous ketones (14:31)
Ketone salts and their side effects (15:39)
The evolution of ketone esters regarding production and cost (19:14)
Palatability of ketone esters (23:03)
How Michael uses the product throughout the day with his training
regimen (24:06)
Using ketone esters for sleep enhancement (26:52)
The importance of consistency (29:53)
Races he has done and his preference for the marathon (32:30)
Footwear (33:57)
Pose running method (37:09)
Training barefoot (44:31)
Michael's new baby and prenatal genetic testing (45:26)
Babies as clean slates and their calming presence (46:57)
Stem cell preservation (48:32)
How having a new baby has affected his work life (51:07)
Entrepreneurship and how it prepares one for parenthood (53:02)
How working for yourself can be so much more rewarding than working
for a large company (53:49)