The Ebb and Flow of Fitness, Bodybuilding, and Nutrition with Jeff Kovick

Jeff Kovick has been in the fitness and bodybuilding industry long enough to see several changes and the growth and decline in popularity of competitions. From running his own successful supplement company to competing on stage himself, Jeff has a wealth of experience and knowledge in the health and fitness space.  We had a great conversation and I learned a lot.  I look forward to seeing what’s in store for him over the next few years. 


What we discussed on this episode:


  • Jeff’s background in the fitness and nutrition industry (3:33)
  • Bodybuilding and event promotion before the internet and social media (6:43)
  • Jeff’s experience as a bodybuilding event promoter (7:52)
  • The positives and negatives of being a show promoter (10:07)
  • Handling the negativity when dealing with displeased clients and customers (13:34)
  • His opinion on the evolution of the sport of bodybuilding over the past few years (16:09)
  • Jeff’s experience in the supplement industry and what he’s doing now (23:14)
  • His current nutritional protocol and keto in the bodybuilding space (25:34)
  • Carbohydrates in the bodybuilding space (27:04)
  • The physical and psychological benefits of keto (30:29)
  • The correlation between caloric intake and hormone balance (33:03)
  • The divisiveness on the internet surrounding intermittent fasting and nutrition in general (39:05)
  • The importance of doing what’s best for you in regards to nutrition, caloric intake, and fasting (41:56)
  • The latest trend in the carnivore space to include more fruits in that protocol (43:56)
  • Jeff’s current career in the food and beverage industry and what that entails (46:32)
  • What has changed in Jeff’s life as he’s gotten older and the mindset shift that has happened (48:24)
  • Stress and the toll it takes on the body (51:48)
  • Finally being at a contented state in life and the peace that brings overall (57:27)
  • How time speeds up once you become a parent (1:01:38)


Where to follow Jeff:



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Written By

Robert Sikes

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