Home / Blog / The Work Podcast Episode 18 - Brick By Brick 2025

The Work Podcast Episode 18 - Brick By Brick 2025

Robert Sikes

• August 1st, 2025

In this week's episode, we dive into all things Keto Brick and beyond. We kick off with a hilarious look back at squirrel camp and then recap the Rock Town Naturals show—emceeing duties, booth highlights, and unexpected WNBF swag-bag hookups. From there, we share results from our VO₂ Max and RMR tests (fat-adapted gains, anyone?), discuss upcoming Dexa & 3D imaging open‐houses, and brainstorm how to track performance metrics for our 2027 prep.

Next up: our Brick by Brick anniversary promo—painting names on a new shipping container, 15% off site-wide Aug 3–10, free shirt with $250+. Plus, a deep dive into guided stretching sessions (no more ham-strung glutes!), and finally, a powerful mindset segment inspired by Cameron Hanes: ditch the "finish line," embrace daily micro-wins, lift-run-shoot, and commit to one unbreakable habit every day.

Key Takeaways

Rock Town Recap: Emceeing went smoothly; Keto Brick booth drew military, nutrition shops, and WNBA interest.
VO₂ Max & Fat Adaptation: Both of us held fat-burning zones far longer than most—proof that keto pays off in performance.
Brick by Brick Promo: Aug 3 (Noon CT)–Aug 10 (11:59 PM CT): 15% off everything + your name on our new shipping container; free 2025 shirt at $250+.
Guided Stretching: 30 min sessions at $85 (drops to $55/session when you buy multiple or subscribe)—perfect for unlocking tight glutes, hammies, shoulders.
Mindset Reset: "Nobody cares, work harder"—embrace daily grind, avoid finish-line mentality, and lock in 3 non-negotiable daily habits.