If you’ve ever wondered about the inner workings of all things Savage, this is your chance to hear it straight from me, Robert Sikes, owner of the Savage brand.
Nikole Reuter is a student at the University of Houston and her entrepreneurship professor tasked her with interviewing an entrepreneur she admires and looks up to, and I am humbled that she reached out to me. I suggested we turn the interview into a podcast, and I’m delighted to share this episode with you. I hope you find it valuable and enlightening.
What we discussed:
My background interest in entrepreneurship and experience watching family members build their businesses (3:03)
Attempting to create a source of passive income and how finally discovering the books of Gary Vaynerchuk became the catalyst for playing the long game in business (6:34)
Why passion is the key to creating a successful, fulfilling business (7:55)
How my success as a ketogenic bodybuilder gave me credibility in a very niche market (10:55)
The invaluable feedback we’ve received from loyal customers the past few years and how we’ve used it to improve our product and business (15:31)
How the uniqueness of the keto brick gives us a competitive advantage over other bar manufacturers and our passion for quality sets us apart from mass-marketed nutrition companies (17:57)
The pros and cons of using a co-packer and why we chose to keep all Keto Brick production in-house (22:32)
The people, especially my ride-or-die Crystal, who were helpful and influential when we were starting our production of the Keto Brick (24:33)
Early days pulling all-nighters and burning the candle at both ends and when we realized it was time to make the move to be closer to the business (26:47)
Problems we encountered in the beginning, including packaging and ingredients sourcing and pricing (28:22)
Drastic changes and growth we have witnessed from the beginnings of the business while the core pillars remain the same (30:06)
How the business is organized as a main umbrella company with several DBA’s registered below that, and the multiple business ideas I have in the works currently (31:47)
Work-life balance and how it’s important to build a business that fits well with your personal life (34:44)
The joy I’ve gotten from seeing Crystal evolve with the business (36:23)
What sets us apart from other businesses (38:45)
The important role that mindset plays in life and business (44:21)
My opinion on what is great about our business from a consumer perspective (45:32)
The gratitude I feel towards my customers and audience and how they are the backbone of the Savage brand (47:43)
Future business goals and the possible barriers I see (48:44)
Strengths and weaknesses in my leadership team (51:29)
The hardest decision I’ve had to make for the business (55:19)
What I spend most of my time on within the company (57:58)
The advice I’d give to someone considering a path to entrepreneurship (1:00:10)
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