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Kracking the Keto Code with Willy Kwak

Robert Sikes

• September 2nd, 2022

What if your healthy dietary changes could lead to a new, fulfilling career? Willy Kwak founded Keto Krack'd out of a need for delicious, keto-friendly treats when he first began following a ketogenic protocol. After several years, he finally decided to take the plunge and turn those treats into a thriving business.

What you'll learn on this episode:

Willy's background and why he began a ketogenic diet (3:01)
How experimenting with different recipes led to Keto Krack'd (5:09)
His process for diving into keto and battling brain fog (8:09)
Education and its effect on his business (9:45)
His full time job before founding Keto Krack'd (11:59)
Running Keto Krack'd as a side hustle before going full time (13:53)
Knowing when it's the right time to "jump ship" (16:18)
The stress of entrepreneurship (21:32)
Embracing mediocrity (24:20)
COVID and how it affected his mindset (25:22)
The fear of putting yourself out there (30:52)
Roadblocks and obstacles he's come across while starting Keto Krack'd (33:33)
Scaling and hiring employees (37:39)
Interview questions and the hiring process (39:37)
Divvying up how you spend your time in a food product business, especially when you process everything in-house (44:20)
Co-packers (45:10)
Long-term goals (50:04)
Finding happiness (54:55)
His goals for stepping on stage (55:58)