Kracking the Keto Code with Willy Kwak

What if your healthy dietary changes could lead to a new, fulfilling career? Willy Kwak founded Keto Krack'd out of a need for delicious, keto-friendly treats when he first began following a ketogenic protocol. After several years, he finally decided to take the plunge and turn those treats into a thriving business.


What you'll learn on this episode:


  • Willy's background and why he began a ketogenic diet (3:01)
  • How experimenting with different recipes led to Keto Krack'd (5:09)
  • His process for diving into keto and battling brain fog (8:09)
  • Education and its effect on his business (9:45)
  • His full time job before founding Keto Krack'd (11:59)
  • Running Keto Krack'd as a side hustle before going full time (13:53)
  • Knowing when it's the right time to "jump ship" (16:18)
  • The stress of entrepreneurship (21:32)
  • Embracing mediocrity (24:20)
  • COVID and how it affected his mindset (25:22)
  • The fear of putting yourself out there (30:52)
  • Roadblocks and obstacles he's come across while starting Keto Krack'd (33:33)
  • Scaling and hiring employees (37:39)
  • Interview questions and the hiring process (39:37)
  • Divvying up how you spend your time in a food product business, especially when you process everything in-house (44:20)
  • Co-packers (45:10)
  • Long-term goals (50:04)
  • Finding happiness (54:55)
  • His goals for stepping on stage (55:58)


Where to learn more about Willy and Keto Krack'd



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Written By

Robert Sikes

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