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Talking Shop with Vanessa Spina

Robert Sikes

• July 25th, 2022

Vanessa is a repeat guest here on the Keto Savage podcast, and we've discussed everything from macros to hormonal cycles. In this episode, I wanted to switch gears and discuss entrepreneurship and pick her brain about her successes, failures, current projects, and what it takes to build a successful business in the keto nutrition space. I learned a ton from this episode and I'm sure you will as well.

What you'll hear:

Vanessa's background, her brand, and her business (2:38)
Why she was unfulfilled in her previous career even though she loved it (6:08)
The sky is the limit (8:01)
When she realized she has enough confidence to take the risk and build her own business (11:56)
Disadvantages to working with investors rather than doing it all on your own (16:22)
Tone Device (17:27)
Vanessa's podcast and how it has taken off (19:09)
Growing a community through her podcast (21:54)
Rebranding and her methodology behind that (25:26)
The resurgence of interest in keto and the excitement surrounding that (30:38)
Expanding her interest by rebranding as Optimal Protein (34:13)
Balancing her businesses with caring for her young family (36:36)
Not using family as an excuse for not succeeding in your business (43:21)
What motivates her now (44:47)
Choosing your priorities and shaping your life around them (47:26)