The Business of Owning a Gym with Will Anthony

Do you have aspirations to own your own gym? Will Anthony is the brains behind Ozark Iron Gym, which just so happens to be where I train. If you've ever wondered what it would be like to own and operate your own facility, this episode is for you.

What you'll learn:

  • What Ozark Iron Gym is (0:48)
  • Their beginnings and how they've grown (1:46)
  • What Will was doing before launching the gym (2:45)
  • Learning what not to do (6:24)
  • Sacrifices in the early years of owning a business (9:46)
  • The point in building the business when he felt like he could take a breather (12:52)
  • Having passion for what you do (14:28)
  • The importance of building good relationships (16:48)
  • Perception (18:06)
  • Quality over quantity (19:05)
  • Silly things he's seen people do in the gym (19:49)
  • The double-edged sword of having a high percentage of students as gym members (25:27)
  • Gym rules and signs (27:40)
  • Best and worst equipment investments he's made (29:17)
  • HIs wish list for equipment (33:31)
  • Gyms that have come and gone since Ozark Iron Gym has opened (35:34)
  • Increasing prices (37:42)
  • How Ozark compares to other gyms in the area (42:54)
  • Putting yourself in your consumer's shoes (45:54)
  • Setting a good example for your children (47:22)

Where to find out more about Will and Ozark Iron Gym:

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Written By

Robert Sikes


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